about
Tea & Water is a strategic creative consultancy. We help organisations focus on what most truly defines them and matters most to their audiences. This is the foundation for telling compelling and credible brand stories.
For over a decade, our work has involved creating campaigns and communications for brands across multiple markets. We have partnered with clients navigating growth, change, and scrutiny, across initiatives ranging from clean energy and sustainable mobility to public health, inclusion, and emerging technologies. In every case, our focus is the same: turning complex ambition into clear, trusted narratives that resonate across different audiences.
We believe the most effective brand stories are grounded in truth, evidence and purpose. Our best work always starts with actively listening to understand our clients’ challenges, how decisions are influenced and made, what is at stake and who needs to believe – across audiences, stakeholders and markets. We look at the takeaways through a cultural lens, and the lenses of market dynamics and shifting trends. This allows us to create work that supports meaningful business decisions, strengthens trust and brings real accountability. We are strategists, creatives, and storytellers first.
Our experience spans brand strategy, creative direction, writing, design, film, and technology. We work as one senior team, bringing the right expertise to each client project while maintaining coherence across markets and channels.
We choose our partnerships carefully; looking to engage with clients whose values and way of working inspire us. We believe this results in the best work and the most committed teams. This is why our mantra is: We work only with people we like on projects we love and with clients whose mission we can believe in.
If that sounds like you, we should talk.
Tea & Water
For over a decade, our work has involved creating campaigns and communications for brands across multiple markets. We have partnered with clients navigating growth, change, and scrutiny, across initiatives ranging from clean energy and sustainable mobility to public health, inclusion, and emerging technologies. In every case, our focus is the same: turning complex ambition into clear, trusted narratives that resonate across different audiences.
We believe the most effective brand stories are grounded in truth, evidence and purpose. Our best work always starts with actively listening to understand our clients’ challenges, how decisions are influenced and made, what is at stake and who needs to believe – across audiences, stakeholders and markets. We look at the takeaways through a cultural lens, and the lenses of market dynamics and shifting trends. This allows us to create work that supports meaningful business decisions, strengthens trust and brings real accountability. We are strategists, creatives, and storytellers first.
Our experience spans brand strategy, creative direction, writing, design, film, and technology. We work as one senior team, bringing the right expertise to each client project while maintaining coherence across markets and channels.
We choose our partnerships carefully; looking to engage with clients whose values and way of working inspire us. We believe this results in the best work and the most committed teams. This is why our mantra is: We work only with people we like on projects we love and with clients whose mission we can believe in.
If that sounds like you, we should talk.
Tea & Water
work
Here are a few examples of our recent work. They are the tip of the iceberg, so connect with us to find out how we can support you.
UNICEF / WHO
Urging investment in routine immunization to save lives and prevent disease outbreaks worldwide Siemens Using storytelling to make a technology giant the most sustainable on Earth Microsoft Planting hundreds of thousands of trees with the power of stories and AI US Figure Skating Showing the world that everyone falls but it’s how we Get Up that matters Siemens Mobility Using storytelling to make the future of rail mobility more human p.volve Empowering women to tell their stories of personal transformation and triumph Play Proud Creating a welcoming safe spaces for LGBTQ+ youth around the world
Urging investment in routine immunization to save lives and prevent disease outbreaks worldwide Siemens Using storytelling to make a technology giant the most sustainable on Earth Microsoft Planting hundreds of thousands of trees with the power of stories and AI US Figure Skating Showing the world that everyone falls but it’s how we Get Up that matters Siemens Mobility Using storytelling to make the future of rail mobility more human p.volve Empowering women to tell their stories of personal transformation and triumph Play Proud Creating a welcoming safe spaces for LGBTQ+ youth around the world
clients
Companies and organisations that have recently benefited from our services as Tea & Water and Tea & Water Pictures:
capabilities
Strategy
- Global brand strategy and positioning
- Brand design strategy: visual identity elements, point of view and voice
- Brand Storytelling and content gathering
- Messaging Strategy, Hierarchies and messaging development
- New Product positioning, value propositions and promise framing
- International and market specific creative strategy
- Strategic narratives and points of view
- Customer engagement strategies
- Multi-national campaign management and localization
- B2C, B2B and B2G primary and secondary research design
- Creative and communications platform development
- Creative direction and execution for all media
- Brand design and expression: identity, image world, digital/physical presence
- Digital design – media and device agnostic
- Visual and interactive storytelling
- Creation of Brand Asset Libraries
- Custom purpose creative workshops
- Brand Storytelling Circles
- User Experience (UX) and User Interface (UI) design
- Integrated AI/Human creative expressions with quality safeguards
contact
Websites are great, but if you are human, feel free to let us know – because we are too.
Using the details below, please get in touch with us, to talk about your world, your vision, your challenges or just about yourself. Let’s chat soon.
Using the details below, please get in touch with us, to talk about your world, your vision, your challenges or just about yourself. Let’s chat soon.
Hannah Vicary
Founding partner
+44 7854 969 337
hannah@teaandwater.co
Witold Riedel
Founding partner
+351 917 003 953
witold@teaandwater.co
Founding partner
+44 7854 969 337
hannah@teaandwater.co
Witold Riedel
Founding partner
+351 917 003 953
witold@teaandwater.co
Tea & Water
Rua Domingos Sequeira 56 4D
1350-122 Lisboa
Portugal
w3w.co/pizza.outings.twice
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Rua Domingos Sequeira 56 4D
1350-122 Lisboa
Portugal
w3w.co/pizza.outings.twice
Legal
Terms and conditions
Privacy notice
talks
We love inspiring conversations with creative friends arounds the world. And now you might be able to join us.
insights
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