Copywriter, New York
Born in Argentina and raised in the Appalachian Mountains, Barbara started her career crafting client-side copy (and building robots) for LEGO. She made the switch to agency life at Big Spaceship, writing and strategizing on accounts as varied as Royal Caribbean Cruises, HBO, Office Max, Vitamin Water, ESPN, and Sony Pictures. She went on to do award-winning work on Nike at R/GA, Dove and Siemens at Ogilvy, and Sesame Street, Syfy Channel and Neutrogena at Tribal DDB. When she’s not practicing wordsmithery, Barbara likes to eat waffles, play tennis, and draw robots.